Rolex 24hrs at Daytona | IMSA
Racing
Creative Content Development
Daytona
2023
Vehrs Media partnered with IMSA and Rolex to capture all the high-energy moments of the 2023 Rolex 24 at Daytona. Our team was on-site for the full 24-hour race, delivering exclusive content.
Summary
Vehrs Media joined forces with IMSA and Rolex for the 2023 Rolex 24 at Daytona, capturing the action from start to finish. With exclusive access, we documented the race in real-time, providing all types of content. Our team focused on telling the story of each racing team, highlighting their progress, sponsor involvement, and the high stakes of a 24-hour endurance race. The result was engaging content that showcased the excitement and brutality of the event from every angle.
Challenge
For an event as large and complex as the Rolex 24 at Daytona, managing the media coverage presents significant challenges. Coordinating real-time content across a 24-hour race with so many teams, sponsors, and moving parts requires seamless communication. With multiple sources of media coverage and high expectations for live storytelling, it’s difficult to maintain consistent quality while capturing the intense action from all angles. Additionally, engaging fans and sponsors in such a fast-paced environment demands content that’s both timely and visually compelling.
Solutions
We stepped in to capture a ton of real-time content throughout the 24-hour race, focusing on creating engaging footage and photography from the pits and the track. Our goal was to deliver exciting, high-energy visuals that kept fans hooked and showcased the teams and sponsors involved. We helped bring the race to life for audiences by delivering content that added to the experience and kept people connected to the action.