Birdsong Housing Partners
Affordable Housing Developer
Branding
Marketing
Public Relations
Web Design
Social Media Management
Content Creation
Central Florida
2024
Birdsong Housing is dedicated to providing quality, affordable housing options. By working directly with the Florida Housing Finance Corporation, they offer a variety of housing solutions for individuals and families. Birdsong Housing has partnered with Vehrs Media to elevate their digital presence, further their mission and engage with their community online.
Summary
Vehrs Media partnered with Birdsong Housing to elevate their digital presence and better serve their residents. By redesigning their website, implementing a robust social media strategy, and optimizing their online visibility, we helped Birdsong Housing improve user experience, enhance brand awareness, and attract more potential residents. Our collaborative efforts have empowered Birdsong Housing to create a stronger online community and achieve their mission of providing quality, affordable housing.
Challenge
Birdsong Housing Partners faced several digital challenges that hindered their online presence and ability to connect with their community. Their website was outdated and difficult to navigate, leading to a poor user experience. Their social media presence was nonexistent, failing to effectively share their mission with their audience. Additionally, their website was not optimized for search engines, limiting their visibility and hindering their ability to attract new residents. Furthermore, Birdsong struggled to effectively communicate important information and updates to the counites they serve. They needed a more efficient way to share news, events, and resources.
Solutions
To address these challenges, Vehrs Media implemented a comprehensive digital strategy. We redesigned their website to create a modern, user-friendly experience, optimizing it for mobile devices and search engines. We developed and executed a robust social media strategy, creating engaging content and fostering community interaction.
We are also focused on capturing and sharing important events and milestones through media coverage. This helped to strengthen their brand image and build relationships with local officials and community partners. Additionally, we developed a content strategy to create informative and engaging content, such as blog posts and newsletters, to educate and inform their audience. By implementing these solutions, Birdsong Housing was able to improve their online presence and is bettered connected with their residents and the community.
